In the course of digital transformation, the demands on publishing houses and media houses are increasing. More and more content has to be delivered in ever shorter time in different formats to different output media. Xpublisher’s media-neutral, XML-based publishing concept allows any content to be created centrally and distributed to various output media such as web, print, mobile or apps in just one step. Digital Asset Management (DAM) organizes and manages digital content and media such as graphics, images and sound files. The advancing globalization is another challenge. It requires a geographically independent workflow in which editorial, graphic and external authors can work together optimally – no matter where, when and on which device. To meet these challenges, our customers need an intelligent, media-neutral and powerful editorial system. Xpublisher is web-based, so everyone involved in the production process worldwide can log into the editorial system and work with it. Geographically distributed teamwork is thus made easy and fully supported. Certainly, publishing via print and online channels will require even more efficiency and flexibility in the future. In order to guarantee this, Xpublisher has a modern module-oriented system architecture, is database-independent thanks to ORM (Hibernate) and, thanks to various connectors, can be connected securely and easily to existing systems.
World of Print 10/2018, Rolf Mai, Marketing Xpublisher